Rapidly Changing Fashion: Where Are We Running?

Every Day a New Trend: Why Are We Moving So Fast?

Fashion trends that once spanned several seasons are now changing within weeks. So, why have we sped up so much? The answer is simple: consumption culture and instant access. People now want to see constant innovation, and brands are accelerating production processes to meet this demand. The development of technology and intensifying competition are further fueling this process.

How is Social Media Shaping Fast Fashion?

There is no denying the role of social media in this change. Trends spread instantly thanks to platforms like Instagram, TikTok, and Pinterest. For example, a dress worn by an influencer can reach millions worldwide within a few days. While social media accelerates fashion perception, it also fuels the consumer's "right now" mentality.

Is Youth at the Center of Fast Fashion?

When I think of fast fashion, the first group that comes to mind is young people. Particularly young adults between the ages of 18-30 are more open to trying new styles they see on social media. Fashion, as a way of expressing oneself, takes on bolder meaning in this age group. Affordable prices and variety also increase this interest.

Income Level and Fashion Preferences

Consumers with higher income levels are less interested in fast fashion compared to lower and middle-income groups. For them, quality, uniqueness, and making a difference take precedence. This group prefers to avoid products that are worn by everyone and buys fewer but more valuable pieces. Unique designs and a timeless fashion philosophy are key preferences for the higher-income group. They prefer to create their own style with quality pieces that carry a story, rather than fast consumption.

Who Steers Clear of Fast Fashion?

Those who stay away from fast fashion inspire me. People who are environmentally conscious, prioritize ethical production, and prefer timeless pieces manage to stay outside this fast cycle. For them, quality and meaning are essential. They prefer to make long-term, valuable choices over fast fashion.